Integration of TAM Model of Consumers’ Intention to Adopt Cryptocurrency Platform in Thailand: The Mediating Role of Attitude and Perceived Risk

The purpose of this paper was to propose a model that examined study adopting the technology acceptance with additional constructs (i.e., innovativeness) and mediating role attitude perceived risk use cryptocurrency platform in Thailand. data were collected through questionnaire-based survey (456 usable responses) from consumers A two-step SEM approach measurement structural model) used analyze data. findings showed significant positive influence usefulness, ease use, innovativeness, attitude, risk, adoption. Moreover, mediated relationship between Overall, our results innovativeness explained 62.9% variance intention Our has contributed highlighted its effectiveness explaining adoption